Meet Regina: Founder of FashionSHEsta and Your Guide to Stylish, Happy Living After 50

I’ve been drawn to all things style and everyday glam since grade school.
(7th grade me? Constructing a makeup table out of milk crates and plywood like a DIY queen. Janky? Yes. Fabulous? Also yes.)

At a young age, I realized if I was going to do the same things every day, I might as well make it an experience — and if I could add a dash of glam to it? Even better. 🤩

That homemade vanity turned into a 35+ year career in the beauty and fashion industry as a manicurist, makeup artist, image consultant, and stylist. I freelanced for Showtime, ABC, NBC — and most importantly, I helped thousands of women look and feel beautiful.

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In my twenties, I founded my own cosmetics and skincare company — a bold leap that taught me how to blend business with beauty.

Later, I pivoted into the world of direct sales. It was the perfect fit for the life I wanted: working around my family, not the other way around. For nearly 20 years, I helped women decorate their homes, style outfits, and accessorize like pros.

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Today, I’m bringing it all full circle.
Through FashionSHEsta, I help women 50+ live with style, happiness, and a little everyday magic — because midlife is just the beginning of your most stylish chapter yet.